The M4…What is That?

ImageThe new 4 series coupe will be taking over the spot for the old 3 series coupe, and therefore the famous heritage of the M3 will come to an end (unless you get a sedan). But will this pose a potential problem for BMW?

Today, most people by BMWs because they are BWMs, Mercedes because they are Mercedes, and Hondas because they are Hondas. So the question is: it is the same for the M3? Have a good chunk of sales been because of the name versus the performance. While I would argue that most enthusiasts who can actually appreciate the vehicle buy it because of what it can do, I would also argue that most people who buy the M3 buy it for the name.

It is then all up to BMW to attempt to market this car in a positive way, ore else lose their heritage

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