Tag Archives: BMW 3 Series

The Lines…

BMW has introduced their new lines with the new 3 Series: Sport, Luxury, the late Modern, and the new M-Sport. But has this new way of categorizing cars been better or worse?

Well for BMW it has been better. They can charge more money for some basic accenting, as well as make it so that if you want certain options, you have to get certain packages.

However, for the customer, it has been worse. You have to chose a line that not only fits aesthetic tastes, but performance tastes as well. If you want to drive in sport+ mode, then you cannot get a luxury line. If you want chrome grilles, then you cannot get the M Sport line. It forces you to compromise.

The conclusion then is that BMW should learn from….themselves. Yes, with MINI, BMW offers packages, but offers each option individually for the customer to customize. It only makes sense that if on MINI you can get it, and on Rolls you can get it, then you should be able to get it on BMW. Just my $.02

 

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BMW Car Club of America…is it Worth it?

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The BMW Car Club of America is a place for BMW owners to get together, talk about their cars, and socialize with others of the same interest: BMWs. But is it worth $48 a year just to socialize? Well, it wouldn’t be if it was just about socialization, but it is so much more than that!

Firstly, you are automatically subscribed to two magazines: Roundel, and your local chapter’s BMW magazine. This provides a plethora of information, as well as allows you to see what local offerings there are.

Secondly, you are able to take advantage of discounts from BMW Performance Driving School to various hotels.

But the biggest reason to join is the savings. After being a member for at least 1 year, you are eligible for anywhere from $500 to $1500 off your new purchase, which is also valid on European Delivery. This is an unbelievable discount.

So in conclusion: If you have a BMW, like BMWs, or plan on getting a BMW after 1 year, the BMW CCA is for you.

 

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The M4…What is That?

ImageThe new 4 series coupe will be taking over the spot for the old 3 series coupe, and therefore the famous heritage of the M3 will come to an end (unless you get a sedan). But will this pose a potential problem for BMW?

Today, most people by BMWs because they are BWMs, Mercedes because they are Mercedes, and Hondas because they are Hondas. So the question is: it is the same for the M3? Have a good chunk of sales been because of the name versus the performance. While I would argue that most enthusiasts who can actually appreciate the vehicle buy it because of what it can do, I would also argue that most people who buy the M3 buy it for the name.

It is then all up to BMW to attempt to market this car in a positive way, ore else lose their heritage

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