The M4…What is That?

The new 4 series coupe will be taking over the spot for the old 3 series coupe, and therefore the famous heritage of the M3 will come to an end (unless you get a sedan). But will this pose a potential problem for BMW?

Today, most people by BMWs because they are BWMs, Mercedes because they are Mercedes, and Hondas because they are Hondas. So the question is: it is the same for the M3? Have a good chunk of sales been because of the name versus the performance. While I would argue that most enthusiasts who can actually appreciate the vehicle buy it because of what it can do, I would also argue that most people who buy the M3 buy it for the name.

It is then all up to BMW to attempt to market this car in a positive way, ore else lose their heritage

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• BMW M3 coupe production ends (caradvice.com.au)

Things are looking up?

This past weekend, Bimmerfest was able to actually test out the new 4 Series coupe on the roads of Europe. They traveled various different routes and were therefore able to get a full look at what the 4 series has to offer, and they seem impressed. I’m not so sure…

They use lines such as “The variable sport steering had good feel at highway speeds, and a light feel at slower speeds, making for easy city driving”. This does not inspire much confidence in me. Sure, it will handle better than the current 3-series, but I believe that it will not hold a candle to the e9x and e46 models. But why has BMW gone this route?

Well, they are trying to appeal to a broader audience. Most people want a BMW for the name, sadly. However, things are looking up because I believe that the new 2 series will be sporty, and will handle just as previous 3 series have.

This news then, is a sad end, but a beautiful finish!